Buenbit
- (Project)
- Buenbit
- (Services)
- Branding
Web Design
UX/UI - (Industry)
- Fintech
Crypto - (Year)
- 2022-2023
(About)
Owlgames is a Web3 gaming platform that needed a full visual and UX overhaul to stand out in a crowded market. The project’s goal was to differentiate Owlgames from competitors such as Shuffle and Stake by creating a unique and engaging user experience. We reimagined everything from the brand identity to the user interface, ensuring a coherent, modern experience across both desktop and mobile.
(Design system)
We’ve built a comprehensive design system to unify UI components, typography, and color schemes. This system ensures consistency across the platform and streamlines future feature additions. We opted for a high-contrast palette (bright neon highlights against a dark background) not only because it’s visually striking, but also because it improves readability and focus on important UI elements.
(Visual Identity)
When developing Owlgames’ new logotype, we noticed a cool coincidence: the platform’s initials—OG—are popular in crypto culture and fit perfectly as the owl’s eyes. We tapped into that synergy, giving the second “G” a subtle blinking effect to reflect the playful gaming spirit, and shaped the beak like a clubs suit to hint at classic casino roots. The overall mark is minimal, adaptable, and translates neatly into a poker-chip silhouette, making it easily recognizable across different formats.
(mproved UX Flows)
We overhauled the platform’s navigation and transaction processes to make every user interaction seamless. From sign-up to gameplay and cash-out, players now move through each step with greater clarity and fewer barriers. Transactions are more transparent and straightforward, supported by a clean interface that keeps key actions front and center. Dynamic visual cues guide users through critical moments, creating an intuitive experience that keeps players engaged and coming back.
